Join Us for the Pistahan Parade at 11am Today!


The parade will be held on Saturday, August 10, 2019 at 11 AM from the SF Civic Center, along Market Street towards 4th Street to Yerba Buena Gardens. The Pistahan Parade brings the sound, art and culture of the Filipino American spirit! With a mix of marching bands and cultural dance groups, the Parade helps personify the diversity that is San Francisco!

Parade starts at Fulton Street / Right on Hyde / Left on Market / Right on 4th St / End on 4th and Howard. We hope you'll join us all along the parade route on Market St.

Parade Grand Marshals include San Francisco Mayor London Breed and Philippine Consul General Henry Bensurto.


Get Your Groove On at Pistahan

Tita Florence, Ninong Johnny and their house DJ are at it again this year! Make sure you visit the Dance Pavilion at Pistahan above the Yerba Buena Gardens waterfalls and take part in their workshops and programming!

Joining Pistahan once again is KIDZ GROOVE, a dance production & workshop for kids. The founder and director, Princess Ryan, is a celebrity dancer in the Philippines who is now based in the Bay Area.

Her mission is to pass on what she has learned and experienced in the entertainment industry to kids through her dance workshops and having them perform with her - in front of a live audience to boost their confidence and self esteem!

Enjoy the following:

» Dance Party with:

Hiyas Cultural Dancers | Canon Kip Seniors

Tenderloin FILAMS | Northbeach-Aquatic Park Seniors

San Lorenzo Ruiz | Veterans Equity

Mendelson Seniors | Salvation Army, Mission

Neighborhood Center | Capp Seniors

SOMA Seniors & Disable REC & Park

SOMA Gene Friend Global Seniors

Excelsior Filam Seniors | OnLok 30th Street Seniors

Phil. Senior Resource Cnt | ARC Howard

TODCO SF Seniors | Chinese Seniors

Mission Neighborhood Cnt Senior Latino ARC Disabled

» Folk Dance Exhibition by Johnny Veloso of Mabuhay Folkloric Society

» American Line Dancing workshop using Pinoy songs or artists hosted by

Allen Isidro

» And much more!!


Health Pavilion Schedule

Learn how to improve your health and wellness at the Pistahan Health Pavilion where you will receive free blood pressure checks, glucose screenings, medical consultations and more!



Kaiser Permanente is dedicated to improving the health of its members and the communities we serve. As a mission driven organization that reinvests their dollars into improving patient outcomes, Kaiser Permanente also gives back through community benefit investments that make people healthier. This year Kaiser Permanente has awarded $962,500 in grants to San Francisco and Northern San Mateo County Community organizations to fund programs for healthy food, active living, behavioral health and access to care.

Stop by the Kaiser Permanente Health Pavilion and get your free blood pressure, glucose, and glaucoma screening checked by Kaiser Permanente nurses. Have a question for a doctor? Visit the “Talk with a Doc” booth for a quick consultation. Get your health passport stamped for participating in the health pavilion and get a prize. It’s all happening under the Kaiser Permanente Health Pavilion. Mabuhay and thrive!


Sports Pavilion Schedule

Experience Filipino martial arts with Eskabo Daan, archery, fencing with Jade Falcon, basketball, strength and conditioning with Georgio Reed, and more at the Pistahan Sports Pavilion.



5M is a fully entitled, mixed-use project in downtown San Francisco. The project is comprised of an office building of approximately 650,000 square feet and an apartment building with approximately 302 residential units. 5M would create significant new open spaces for the neighborhood. The project is designed to house a dynamic ground-floor mix featuring local retail and arts, cultural and community uses. 5M is proud to deliver a comprehensive community development agreement that is hyperlocal to the SoMa Community in youth development, arts and culture, nonprofit stabilization and pedestrian safety.

One of the highlights are support for SoMa Pilipinas the Filipino Cultural Heritage District and dedication of land for affordable housing for Seniors.

Innovation Pavilion To Host Panel Exploring Careers in Tech


We live in the mecca of Innovation. But it’s not just for tech geeks and Stanford grads - Innovation is for everyone. Come join the fun and meet some amazing Filipinos who want to tell you their story. The 2 days are jam packed with fun, innovation and networking:

On Saturday, invite your kids to learn how to build cannonball launchers and we will giveaway these amazing Kiwico Innovation kits. Bring your Lolos and Lolas and have our Tech ambassadors show how to setup and use their tech devices. Listen to a panel of Filipino Entrepreneurs discussing why now is a good time to explore a career in technology, checkout Pixar-in-a-Box and win some amazing door prizes just by being there.

On Sunday, we will continue with a panel discussing how technology is shaping our lives today and in the future, watch an Augmented Reality demo and come pitch your startup idea to a panel of investors.

Wow, Who said Innovation is boring?


Future Trends: Pinoy Techies' Perspectives on How Tech will shape our lives


Have you wondered what are the latest trends in tech today? Have you thought of how this will affect your lives and the lives of your children in the future? Join us for an engaging discussion of innovators in the Filipino community during the Pistahan Celebration.

We have the distinguished panel of PInoy tech pioneers:

Shaina Tantuico - The role of tech in behavior change and habit formation

Rose Sagun - Blockchain for Social Impact and Edtech

Kenn So - AI and Data start-up and venture capital

Enrique Olives - Digital Media and Video

Ping Riviero - Financial Technology and Growth

Co- Moderated by:

Earl Valencia, start-up adviser and Partner at Cognity Labs, the first virtual start-up accelerator between Silicon Valley and Southeast Asia starting with the Philippines.

Leadership Pavilion Showcases Emerging Talent and Future Leaders with Open Mic, Career Launch Panel, and Career Fair


Check out the Leadership Pavilion this Saturday, Aug. 10th from 1-3:30 PM and witness Filipinx/Fil-Am talent at the Pistahan Open Mic! Featuring performances by Izzle, Zeyonce, Kidz Groove, Soulidarity Wave, Jaeya Bayani, Rodney Manalo, and other creatives. Bring your friends and peers, and enjoy the show! Student org representatives from PASU (Stanford), Kasamahan (USF), and PASS (UC Berkeley), as well as YFPA, will also be tabling and offering advice around scholarships, college prep, and the college experience.

On Sunday, Aug. 11th from 1-3:30 PM, join us for a Career Launch panel to learn more about starting careers in law, real estate, and entrepreneurship. We are also expecting a number of companies/employers at our Career Fair to offer career guidance, advice, and employment opportunities! Don't miss out.

See any Pistahan posters or banners throughout the city? Take a picture next to one, showing off your #PinoyPride & make sure to tag our page & hashtag #PISTAHANSF on social media for a chance to get featured on our Instagram, Twitter, & Facebook pages!



ABS-CBN International was founded in April 1994 to be of service to all Filipinos. With the launch of TFC, the company became the first and most successful Filipino content distribution company in the U.S. The company offers premium subscription content on cable, satellite, via online audio and video streaming, on IPTV and On Demand. It also offers theatricals, events, online retail, and community programs for next generation Filipino Americans along with philanthropic support for Filipinos and the communities they now call home. Based in Daly City, California, ABS-CBN International is a subsidiary of ABS-CBN Corporation, the Philippines’ largest entertainment and broadcasting company, through ABS-CBN Corporation's wholly-owned subsidiary, ABS-CBN Global Hungary Kft. For more information, visit

Festival Banners Up on Market St.




Hint makes hydration simple and easy with delicious fruit-infused water. Drinking hint is the easiest way to stay hydrated throughout your day and is available in over twenty-five fruit flavors across still, sparkling and caffeinated varieties. Hint water also contains no sugar, no diet sweeteners or calories, and is WHOLE30 approved.


You're Invited to the 26th Annual Pistahan Parade on Saturday, August 10


The Filipino American Arts Exposition would like to invite you to participate in the 26th Annual Pistahan Parade and Festival on the 2nd weekend of August.

The Pistahan is one of the largest celebrations of Filipino Americans in the U.S. and this year we are celebrating 26 years as a part of the fabric of San Francisco. This fun two-day event is expected to draw over 80,000 individuals. This year's theme is "Crossing Barriers & Bridging Cultures."

The Pistahan Parade will kickoff the weekend celebration and will take place on Saturday, August 10 at 11 am. Together with the greater San Francisco Bay Area community, join us in celebration of the Filipino community and cultural pride. The Parade will begin at the Civic Center, head east along Market Street and will end on Fourth Street, next to the Yerba Buena Gardens.

Colorful floats, marching bands and lively community contingents have distinguished the Pistahan Parade over the years. To make this year’s parade the best ever, we invite you to join us and organize a unit to participate in the parade. Fill out our easy and simple online application form at

Parade Registration

$40 – Parade Marching Contingent Registration Fee (ends July 31)

$60 – Parade Contingent with Vehicle(s) (ends July 31)

$55 – Late Parade Registration (after July 31) – NOTE: no vehicles allowed for late registrations.

Parade Contingents Town Hall Meeting

Thursday, July 25, 6pm – 8pm

Kalayaan Hall, Philippine Center, 447 Sutter Street, San Francisco

Be sure to send a representative to attend the Parade Town Hall Meeting to get instructions and information on how your group can have an organized, fun and safe parade experience. We want to minimize the confusion that happens during the Parade, and we will use this time to go over what will happen specifically on the day of the Parade. Your confirmation packet, including your unit number, will be distributed at the Town Hall Meeting.

We look forward to your participation in this year's Parade. Feel free to contact us if you have any questions at


Al Perez

President, FAAE

Sabrina Pacheco

Pistahan Parade Manager


Parade Route

Parade starts at Hyde and Grove Streets, left on Market Street, continues on Market Street heading east, right on Fourth Street, ends on Mission St.


Parade Schedule

9:00 AM – Call Time

10:00 AM – Ribbon Cutting Ceremony

11:00 AM – Parade Begins

The Judging Panel will be located at Market Street and Mason Street.

Awards will be given to the contingents that embody:

» Best Spirit

» Best Performance

» Best Spectacle

» Best Dressed (individual)

» Best Overall Contingent

Screen Shot 2019-07-14 at 10.12.33 AM.png

Pistahan Celebrates 26 Years!


The Pistahan Parade and Festival will once again be showcasing the best of Filipino art, dance, music and food at the Yerba Buena Gardens in the heart of downtown San Francisco.

This year, the 26th annual Pistahan Parade kicks off the festival weekend on Saturday, Aug 10. It's a colorful display of Filipino community pride and diversity as it marches along Market Street from Civic Center to the Yerba Buena Gardens with festive floats, authentic ethnic dances, lively community organizations and more!

The two-day celebration of Filipino culture and cuisine will be held from Saturday Aug. 10 to Sunday, Aug. 11, 2019 between 11 am to 5 pm. The Pistahan is expected to draw over 80,000 people. Admission is free and fun for the entire family. This year's event will feature the return of the popular balut eating contest, delectable Filipino cuisine and desserts, cultural and artisan merchandise by local entrePinoys, world class performances and 7 pavilions celebrating arts, innovation, leadership, health, dance, sports and cuisine.

The Pistahan was founded by the Filipino American Arts Exposition in 1994 after more than 4,000 Filipino families were displaced in the aftermath of the construction of the Moscone Convention Center and the Yerba Buena Gardens Complex. The Pistahan was born out of the community's activism to honor and preserve the enduring legacy of the Filipino American community's struggles, triumphs and deep roots in SOMA Pilipinas, the new Filipino cultural heritage district in San Francisco.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


Be in the Parade!

The parade will be held on Saturday, August 10, 2019 at 11 AM from the SF Civic Center, along Market Street towards 4th Street to Yerba Buena Gardens. The Pistahan Parade brings the sound, art and culture of the Filipino American spirit! With a mix of marching bands and cultural dance groups, the Parade helps personify the diversity that is San Francisco!

Join TFC headline artists along with the ABS-CBN team along the parade route!

Parade starts at Fulton Street / Right on Hyde / Left on Market / Right on 4th St / End on 4th and Howard. We hope you'll join us all along the parade route on Market St.

Enter today:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mabuhay Folkloric Society at last year's Pistahan.    Photo by Three Cheers Photography.

Mabuhay Folkloric Society at last year's Pistahan. Photo by Three Cheers Photography.

Perform at the Festival!

The Pistahan festival showcases world-class entertainment on the main stage at the Yerba Buena Gardens. From dance, hip-hop, jazz, to martial artists, there will be something for everyone!

Complete the Pistahan Participation form by Sunday, July 7. You will be asked to provide your press bio and photos and links to social media sites or online videos.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


Get a Booth!

Send your booth application now to secure your spot. All booths are on a first-come-first-serve policy. The submission deadline has been extended to midnight on Saturday, July 21. There is a 10% late fee for forms submitted after July 21. For more information and to request the form, click here. Thank you, maraming salamat!

Why Partner With Pistahan?
» Expected attendance: over 80,000 over the weekend
» Pistahan Parade with thousands of spectators and colorful contingents
» Commercials on radio and TV
» Publicity blitz and multiple ads in community and mainstream outlets
» Strong community support!

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


Volunteer With Us

The Pistahan Parade and Festival is a community-driven, grassroots, all-volunteer event. Each volunteer - from the planning committee and pavilion managers to the project coordinators and day of event assistants - is a passionate booster of Filipino art, music, dance and food. Pistahan volunteers make a very direct impact in ensuring that this annual community tradition is an amazing and meaningful experience for all.

Join the Pistahan family. Sign up today here .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


Sponsor Us!

Click here to request for a sponsorship packet. Find out the many ways your company can support the Pistahan and connect with the Filipino American community in the SF Bay Area - place an Ad in the Expo Magazine, create brand awareness and goodwill, promote your services and your organization, and engage with the largest Asian minority in California!

You can download the map in PDF format here.

Get Your Free Collectable Bandana at the Parade this Saturday!


Our 25th Anniversary bandanas look incredible, don't they! Designed by Tricia Felix, these gorgeous blue, yellow and red bandanas are specially for our parade attendees. This is our way to thank you for joining us!The parade will be held on Saturday, August 11, 2018 at 11 AM from the SF Civic Center, along Market Street towards 4th Street to Yerba Buena Gardens. The commemorative bandannas will be given away for free (while supplies last) for members of the public who come out to watch the Parade at Market and 7th Streets.

Pistahan Parade Community Grand Marshal: Mayor Juslyn Manalo


This year's Pistahan Parade's Community Grand Marshal is Daly City's first Filipina Mayor Juslyn Manalo. Mayor Manalo has served as the Vice-Mayor over the last year, following her election to the Daly City Council in November of 2016.  The City Council selected Manalo to serve as Vice-Mayor after being sworn in as a first-time council member on December 5, 2016. Prior to being elected to the City Council, Mayor Manalo was a member of the Daly City Personnel Board.  She was raised in Daly City and is a graduate of Jefferson High School.  She earned a Bachelor's degree in Asian American Studies and a Masters of Public Administration at San Francisco State University's School of Public Affairs and Civic Engagement. 

Pistahan Community Grand Marshal: Jennifer Cabalquinto


Jennifer Cabalquinto, CFO of the Golden State Warriors, is one of the highest ranking Filipinas in the corporate world. In her role, she oversees all day-to-day and long-term financial planning and accounting for the organization.

With over 20 years of finance leadership experience in a variety of start-up, turnaround, and high growth business environments, Cabalquinto most recently served as vice president and chief financial officer for Universal Studios Hollywood since 2007.

Meet Fil-Am Collegiate Organizations at the Leadership Pavilion


Are you a current high school or college student? This is your opportunity to meet and mingle with various Filipino-American collegiate organizations from around the Bay Area. This is a chance for you to network with those who will be there to enrich your academic life while you finish your studies. Check out the college kids and groups at our Leadership Pavilion across Mission Street in Jesse Square. Various Fil-Am college organizations will also be representing at the Pistahan parade on Saturday, Aug. 11.

Featured Entertainment: Nayah Damasen


Nayah Damasen is a 13 year-old singer, actress, and dancer. She is a Bay Area Native who has been singing since the age of 2. Nayah has sang the National Anthem for many professional sporting events such as the 2018 NBA Finals for our Champions, The Golden State Warriors, which was televised worldwide, Oakland A's, SF Giants, SF 49ers, Oakland Raiders, and The America's Cup. As an actor, Nayah appeared as Kimmie on ABC's Grey's Anatomy, Modern Family, To Tell the Truth, Nickelodeon's Henry Danger and in a feature film called, "How To Be A Latin Lover." Nayah will be making a Guest Star appearance in Disney's Bizaardvark sometime in October. On November 3rd, she will be singing with FASO, the only Filipino American Symphony Orchestra outside of the Philippines at Alex Theatre in Los Angeles. She is currently working with Multi-Platinum Grammy & Emmy Award winning Producer/Musician/Recording Artist, Narada Michael Walden on her first EP.

Get Your Groove on at the Pistahan Dance Pavilion!



Tita Florence, Ninong Johnny and their house DJ are at it again this year! Make sure you visit the Dance Pavilion at Pistahan above the Yerba Buena Gardens waterfalls and take part in their workshops and programming!

Enjoy the following:

Dance Party

  • Hiyas Cultural Dancers | Canon Kip Seniors
  • Tenderloin FILAMS | North Beach-Aquatic Park Seniors
  • San Lorenzo Ruiz | Veterans Equity Center
  • Mendelson Seniors
  • Salvation Army
  • Mission Neighborhood Center | Capp Street Seniors
  • SOMA Seniors & Disabled
  • SOMA Gene Friend Park Global Seniors
  • Excelsior Fil AM Seniors | On Lok 30th Street Seniors
  • Pilipino Senior Resource Center | ARC Buddies
  • TODCO SF Seniors

Folk Dance Exhibition by Johnny Veloso of Mabuhay Folkloric Society

American Line Dancing workshop for all levels hosted by Allen Isidro

"Kidz Groove" with Princess Ryan

And much more!!