You're Invited to the 26th Annual Pistahan Parade on Saturday, August 10

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The Filipino American Arts Exposition would like to invite you to participate in the 26th Annual Pistahan Parade and Festival on the 2nd weekend of August.

The Pistahan is one of the largest celebrations of Filipino Americans in the U.S. and this year we are celebrating 26 years as a part of the fabric of San Francisco. This fun two-day event is expected to draw over 80,000 individuals. This year's theme is "Crossing Barriers & Bridging Cultures."

The Pistahan Parade will kickoff the weekend celebration and will take place on Saturday, August 10 at 11 am. Together with the greater San Francisco Bay Area community, join us in celebration of the Filipino community and cultural pride. The Parade will begin at the Civic Center, head east along Market Street and will end on Fourth Street, next to the Yerba Buena Gardens.

Colorful floats, marching bands and lively community contingents have distinguished the Pistahan Parade over the years. To make this year’s parade the best ever, we invite you to join us and organize a unit to participate in the parade. Fill out our easy and simple online application form at www.pistahan.net.


Parade Registration

$40 – Parade Marching Contingent Registration Fee (ends July 31)

$60 – Parade Contingent with Vehicle(s) (ends July 31)

$55 – Late Parade Registration (after July 31) – NOTE: no vehicles allowed for late registrations.


Parade Contingents Town Hall Meeting

Thursday, July 25, 6pm – 8pm

Kalayaan Hall, Philippine Center, 447 Sutter Street, San Francisco

Be sure to send a representative to attend the Parade Town Hall Meeting to get instructions and information on how your group can have an organized, fun and safe parade experience. We want to minimize the confusion that happens during the Parade, and we will use this time to go over what will happen specifically on the day of the Parade. Your confirmation packet, including your unit number, will be distributed at the Town Hall Meeting.

We look forward to your participation in this year's Parade. Feel free to contact us if you have any questions at register.pistahan@gmail.com

Mabuhay!

Al Perez

President, FAAE

Sabrina Pacheco

Pistahan Parade Manager

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Parade Route

Parade starts at Hyde and Grove Streets, left on Market Street, continues on Market Street heading east, right on Fourth Street, ends on Mission St.

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Parade Schedule

9:00 AM – Call Time

10:00 AM – Ribbon Cutting Ceremony

11:00 AM – Parade Begins

The Judging Panel will be located at Market Street and Mason Street.


Awards will be given to the contingents that embody:

» Best Spirit

» Best Performance

» Best Spectacle

» Best Dressed (individual)

» Best Overall Contingent

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Pistahan Celebrates 26 Years!

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The Pistahan Parade and Festival will once again be showcasing the best of Filipino art, dance, music and food at the Yerba Buena Gardens in the heart of downtown San Francisco.

This year, the 26th annual Pistahan Parade kicks off the festival weekend on Saturday, Aug 10. It's a colorful display of Filipino community pride and diversity as it marches along Market Street from Civic Center to the Yerba Buena Gardens with festive floats, authentic ethnic dances, lively community organizations and more!

The two-day celebration of Filipino culture and cuisine will be held from Saturday Aug. 10 to Sunday, Aug. 11, 2019 between 11 am to 5 pm. The Pistahan is expected to draw over 80,000 people. Admission is free and fun for the entire family. This year's event will feature the return of the popular balut eating contest, delectable Filipino cuisine and desserts, cultural and artisan merchandise by local entrePinoys, world class performances and 7 pavilions celebrating arts, innovation, leadership, health, dance, sports and cuisine.

The Pistahan was founded by the Filipino American Arts Exposition in 1994 after more than 4,000 Filipino families were displaced in the aftermath of the construction of the Moscone Convention Center and the Yerba Buena Gardens Complex. The Pistahan was born out of the community's activism to honor and preserve the enduring legacy of the Filipino American community's struggles, triumphs and deep roots in SOMA Pilipinas, the new Filipino cultural heritage district in San Francisco.

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Be in the Parade!

The parade will be held on Saturday, August 10, 2019 at 11 AM from the SF Civic Center, along Market Street towards 4th Street to Yerba Buena Gardens. The Pistahan Parade brings the sound, art and culture of the Filipino American spirit! With a mix of marching bands and cultural dance groups, the Parade helps personify the diversity that is San Francisco!

Join TFC headline artists along with the ABS-CBN team along the parade route!

Parade starts at Fulton Street / Right on Hyde / Left on Market / Right on 4th St / End on 4th and Howard. We hope you'll join us all along the parade route on Market St.

Enter today: http://www.pistahan.net/paradeinfo/.

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Mabuhay Folkloric Society at last year's Pistahan.    Photo by Three Cheers Photography.

Mabuhay Folkloric Society at last year's Pistahan. Photo by Three Cheers Photography.

Perform at the Festival!

The Pistahan festival showcases world-class entertainment on the main stage at the Yerba Buena Gardens. From dance, hip-hop, jazz, to martial artists, there will be something for everyone!

Complete the Pistahan Participation form by Sunday, July 7. You will be asked to provide your press bio and photos and links to social media sites or online videos.

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Get a Booth!

Send your booth application now to secure your spot. All booths are on a first-come-first-serve policy. The submission deadline has been extended to midnight on Saturday, July 21. There is a 10% late fee for forms submitted after July 21. For more information and to request the form, click here. Thank you, maraming salamat!

Why Partner With Pistahan?
» Expected attendance: over 80,000 over the weekend
» Pistahan Parade with thousands of spectators and colorful contingents
» Commercials on radio and TV
» Publicity blitz and multiple ads in community and mainstream outlets
» Strong community support!

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Volunteer With Us

The Pistahan Parade and Festival is a community-driven, grassroots, all-volunteer event. Each volunteer - from the planning committee and pavilion managers to the project coordinators and day of event assistants - is a passionate booster of Filipino art, music, dance and food. Pistahan volunteers make a very direct impact in ensuring that this annual community tradition is an amazing and meaningful experience for all.

Join the Pistahan family. Sign up today here .

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Sponsor Us!

Click here to request for a sponsorship packet. Find out the many ways your company can support the Pistahan and connect with the Filipino American community in the SF Bay Area - place an Ad in the Expo Magazine, create brand awareness and goodwill, promote your services and your organization, and engage with the largest Asian minority in California!

You can download the map in PDF format here.

Get Your Free Collectable Bandana at the Parade this Saturday!

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Our 25th Anniversary bandanas look incredible, don't they! Designed by Tricia Felix, these gorgeous blue, yellow and red bandanas are specially for our parade attendees. This is our way to thank you for joining us!The parade will be held on Saturday, August 11, 2018 at 11 AM from the SF Civic Center, along Market Street towards 4th Street to Yerba Buena Gardens. The commemorative bandannas will be given away for free (while supplies last) for members of the public who come out to watch the Parade at Market and 7th Streets.

Pistahan Parade Community Grand Marshal: Mayor Juslyn Manalo

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This year's Pistahan Parade's Community Grand Marshal is Daly City's first Filipina Mayor Juslyn Manalo. Mayor Manalo has served as the Vice-Mayor over the last year, following her election to the Daly City Council in November of 2016.  The City Council selected Manalo to serve as Vice-Mayor after being sworn in as a first-time council member on December 5, 2016. Prior to being elected to the City Council, Mayor Manalo was a member of the Daly City Personnel Board.  She was raised in Daly City and is a graduate of Jefferson High School.  She earned a Bachelor's degree in Asian American Studies and a Masters of Public Administration at San Francisco State University's School of Public Affairs and Civic Engagement. 

Pistahan Community Grand Marshal: Jennifer Cabalquinto

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Jennifer Cabalquinto, CFO of the Golden State Warriors, is one of the highest ranking Filipinas in the corporate world. In her role, she oversees all day-to-day and long-term financial planning and accounting for the organization.


With over 20 years of finance leadership experience in a variety of start-up, turnaround, and high growth business environments, Cabalquinto most recently served as vice president and chief financial officer for Universal Studios Hollywood since 2007.

Meet Fil-Am Collegiate Organizations at the Leadership Pavilion

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Are you a current high school or college student? This is your opportunity to meet and mingle with various Filipino-American collegiate organizations from around the Bay Area. This is a chance for you to network with those who will be there to enrich your academic life while you finish your studies. Check out the college kids and groups at our Leadership Pavilion across Mission Street in Jesse Square. Various Fil-Am college organizations will also be representing at the Pistahan parade on Saturday, Aug. 11.

Featured Entertainment: Nayah Damasen

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Nayah Damasen is a 13 year-old singer, actress, and dancer. She is a Bay Area Native who has been singing since the age of 2. Nayah has sang the National Anthem for many professional sporting events such as the 2018 NBA Finals for our Champions, The Golden State Warriors, which was televised worldwide, Oakland A's, SF Giants, SF 49ers, Oakland Raiders, and The America's Cup. As an actor, Nayah appeared as Kimmie on ABC's Grey's Anatomy, Modern Family, To Tell the Truth, Nickelodeon's Henry Danger and in a feature film called, "How To Be A Latin Lover." Nayah will be making a Guest Star appearance in Disney's Bizaardvark sometime in October. On November 3rd, she will be singing with FASO, the only Filipino American Symphony Orchestra outside of the Philippines at Alex Theatre in Los Angeles. She is currently working with Multi-Platinum Grammy & Emmy Award winning Producer/Musician/Recording Artist, Narada Michael Walden on her first EP.

Get Your Groove on at the Pistahan Dance Pavilion!

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Tita Florence, Ninong Johnny and their house DJ are at it again this year! Make sure you visit the Dance Pavilion at Pistahan above the Yerba Buena Gardens waterfalls and take part in their workshops and programming!

Enjoy the following:

Dance Party

  • Hiyas Cultural Dancers | Canon Kip Seniors
  • Tenderloin FILAMS | North Beach-Aquatic Park Seniors
  • San Lorenzo Ruiz | Veterans Equity Center
  • Mendelson Seniors
  • Salvation Army
  • Mission Neighborhood Center | Capp Street Seniors
  • SOMA Seniors & Disabled
  • SOMA Gene Friend Park Global Seniors
  • Excelsior Fil AM Seniors | On Lok 30th Street Seniors
  • Pilipino Senior Resource Center | ARC Buddies
  • TODCO SF Seniors

Folk Dance Exhibition by Johnny Veloso of Mabuhay Folkloric Society

American Line Dancing workshop for all levels hosted by Allen Isidro

"Kidz Groove" with Princess Ryan

And much more!!

Featured Entertainment: Ruby Ibarra

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Ruby Ibarra's debut mixtape Lost in Translation has accumulated over 50,000 Soundcloud streams and nearly 100,000 digital downloads. She's been featured on Buzzfeed, NPR, and Huffington Post, while having the opportunity to perform on large stages such as Rock the Bells Festival, Paid Dues Festival, and Araneta Coliseum. Additionally, in 2016, she had three independent videos each gain over 1,000,000 views in less than one week. Catch her on stage Sunday, August 12!

Learn How to Be a Healthier You

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Proudly presented by our partner Kaiser Permanente, various medical services will be offered, including glucose screenings, blood pressure screenings, "Talk with a Doc Consultations", healthy living tips and disease-prevention info. Get a reward upon visitation of all service tents by filling out the health passport! Get healthy and thrive!