Pistahan Parade and Festival: 25 years of "Celebrating our History and Creating our Legacy"

– The Largest and Most Exciting Celebration of Filipino Culture in the U.S returns
August 11 and 12, 2018 at Yerba Buena Gardens in San Francisco –


San Francisco (July 29, 2018) — In its 25th milestone year, the Pistahan Parade and Festival is expected to once again draw tens of thousands of people throughout the weekend of August 11th and 12th at San Francisco's Yerba Buena Gardens.
This year's overarching theme is "Celebrating our History and Creating our Legacy,” as we look to honor the predecessors in our community whose shoulders we stand on and honor the past struggles and successes by the Filipino community. We hope to  celebrate our long rich history of struggles and triumphs while also acting as innovators in setting a course for the future, exhibiting a strong voice and sense of cultural pride in our roots.
Organized by Filipino American Arts Exposition (FAAE), Pistahan is one of the marquee annual events in the SOMA neighborhood which has been designated “SOMA Pilipinas” – a Filipino Cultural Heritage District.
Taking place on Saturday, August 11 the Pistahan parade will begin with a 10 a.m. ribbon cutting ceremony at the San Francisco Civic Center. The parade will begin at 11 a.m. and proceed from Civic Center along Market Street to Yerba Buena Gardens.
Among those featured at the parade will be two authentic Philippine jeepneys, San Francisco cable cars, a brigade of Star Wars stormtroopers, Philippine cultural dance groups, marching bands, a human Philippine Flag contingent consisting of Filipino American college student groups from around the Bay Area, and more.
On the sports side, Golden State Warriors, San Francisco Giants and Oakland Athletics Super Fans will gather to form another contingent with Stomper, the A’s mascot leading the way.

Pistahan 25th Anniversary commemorative bandannas will be given away for free (while supplies last) for members of the public who come out to watch the Parade at Market and 7th Streets.

This year's Pistahan Parade's Community Grand Marshall is Daly City’s first Filipina Mayor Juslyn Manalo. Joining Manalo will be Jennifer Cabalquinto, CFO of the Golden State Warriors, one of the highest ranking Filipinas in the corporate world.
Pistahan’s Hermano and Hermana mayors this year are John and Rebecca Delgado-Rottman. John is a Superintendent at Hathaway Dinwiddie, who just completed building the Salesforce Tower, the tallest building in San Francisco. Rebecca is a trailblazer in the Filipino American community, and was the first Filipina elected in a city-wide election for the SF Democratic County Central Committee. She recently retired from the Academy of Art University as VP of Community and Government Relations.
Yerba Buena Gardens will offer festival goers a variety of fun and interesting activities, and world-class performances at the Main Stage. Headlining this year’s entertainment are artists traveling all the way from Manila: Martin Nievera and Darren Espanto.
The Festival will also include cultural dances, talented singers, and delicious Philippine cuisine. There will also be many exciting products offered from various festival vendors throughout the weekend.
In addition, the festival has organized seven interactive pavilions celebrating Philippine culture, which are sure to attract the diverse tastes and interests of the public: Art, Culinary, Dance, Sports, Health, Innovation, and Leadership.
For those looking to quench their thirst, the Pistahan Tavern will have refreshing beverages including San Miguel Beer, wines made by Filipino wineries, lambanog (Filipino moonshine) and hard frescoes.
The Pistahan Parade and Festival at Yerba Buena Gardens in San Francisco continues to deliver excitement and entertainment, create memorable experiences and bonds among communities, expand horizons, and above all, inspire pride across the generations of Filipinos in the San Francisco Bay Area.
"I am so proud to be a part of the Pistahan because it is a true embodiment of the Filipino bayanihan spirit,” FAAE President and Pistahan organizer Al Perez said. “The whole event is organized by an all-volunteer group of amazing, dedicated individuals who are passionate about preserving and sharing our heritage and traditions. I would like to invite everyone to come out and check out the Pistahan Parade along Market Street and celebrate our Pinoy Pride!"
The Filipino American Arts Exposition would like to invite the public to participate in the Festival. Here are ways to get involved:

Pistahan is currently looking for Philippine-inspired arts & crafts vendors and community booth exhibitors. For booth applications click to our website at www.pistahan.net. For more info, contact: Al Perez, President, Filipino American Arts Exposition, PistahanSF@gmail.com, 415-625-EXPO (3976)

Support THE premiere Bay Area Filipino event and connect with the largest Asian ethnic group in California! Maximize of our many branding and marketing opportunities. For details contact: Al Perez, pistahansf@gmail.com, 415-625-EXPO (3976).

Get your group together and show your Pinoy Pride! Prizes will be awarded to the Best Spirit, Best Dressed, Best Spectacle, Best Performance and Best Overall.

Pistahan founders and planning committee alumni members are invited to join the 25th anniversary reunion, be at the vanguard of the Parade and carry the lead banner when the Parade begins at 11 am.

To participate in the Parade, fill out the form online: www.pistahan.net > Get Involved > Join the Parade.

Volunteers are needed in the weeks leading up to the Pistahan, and on the day of the event. Join the dynamic Pistahan Volunteer Crew, share your unique talent and skills, give something back to the community and meet lots of cool people who are passionate about promoting the best of Filipino culture. Fill out the short Volunteer Survey at www.pistahan.net > Get Involved > Volunteer.

25th Annual Pistahan Parade and Festival
An International Celebration of Filipino Culture and Cuisine

Saturday, August 11
10 a.m. – Opening Ceremonies
11 a.m. – The Pistahan Parade begins at the San Francisco Civic Center and will continue along Market Street towards 4th Street, then disembarks at 4th and Mission Streets.

Saturday, August 11 and Sunday, August 12
11 a.m. – 5 p.m.
Yerba Buena Gardens, Mission St @ 4th St, San Francisco

Follow us:  Facebook.com/Pistahan Parade and Festival; Instagram: @PistahanSF
Email: PistahanSF@gmail.com
Call: 415-625-EXPO (3976)


See the Joy of Tech at the Pistahan Innovation Pavilion!


Come to the Innovation Pavilion in Jessie Square to learn about tech in a fun environment hosted by leaders in the industry such as Chris Peralta of Manila Valley and Project Manager Michiko Wagner. Enjoy the following:

  • Learn to code a Star Wars BB8 unit and have a chance to win your own BB8 unit
  • See amazing demos from Oculus, Pixar animation, Salesforce.com
  • Bring your resume and it will be reviewed by tech recruiters
  • Pitch your startup idea to a panel of investors and win amazing prizes
  • Visit the tech support table for Lolos and Lolas
  • and much more!!

    AGENDA (*events and speakers subject to change):

    SATURDAY - August 11, 2018

    12:00 PM - 1:00 PM Welcome + Fireside Chat with Celynne Layug (Department of Trade and Industry of the Philippines)
    1:00 PM - 2:00 PM Panel Discussions (Block Chain & ICO) Mark Javier, Marquesa Finch, Patrick Baron, Sam Harison
    2:00 PM - 2:30 PM Pinoy Ted Talks (5 min of fame) - your chance to pitch your idea!
    2:30 PM - 3:00 PM Sponsor Spotlights - Salesforce.com, Tech CU
    3:00 PM - 3:30 PM Pixar in a Box with Edwin Fabian
    3:30 PM - 4:30 PM Filipinos in Tech BB8 Coding Workshop (Kids + Adults) with Nicu Listana & Ray De Castro
    4:30 PM - 5:00 PM Raffle & Prizes

    SUNDAY - August 12, 2018

    11:00 AM - 11:30 AM Welcome (MCs Chris Peralta/Michiko Wagner)
    11:30 AM - 12:30 PM VR/AR/MR and the Future Julian Chung + other industry leaders
    12:30 PM - 1:30 PM Filipinos in Tech BB8 Coding Workshop (Kids + Adults) with Nicu Listana & Ray De Castro
    1:30 PM - 2:00 PM Pixar in a Box with Edwin Fabian
    2:00 PM - 2:30 PM Sponsor Spotlights - Salesforce.com, Tech CU
    2:30 PM - 3:00 PM Pinoy Ted Talks (5min of fame) - your chance to pitch your idea!
    3:00 PM - 4:30 PM Tanke Ng Pating with Panel Investors - Invited: Peter Henry, Karim Nurani, Gianni Maxemin, Hugh Geiger
    4:30 PM - 5:00 PM Raffle & Prizes



Featured Entertainment: Parangal Dance Company


Parangal Dance Company's mission is to give tribute to Philippine heritage by preserving and promoting ethnic attire, music, and dance through research, workshops, and performances. They aim to serve as a bridge, inspiring and connecting Filipino Americans to their roots, to give them a sense of pride and identity, while educating diverse communities to foster awareness and appreciation of Philippine culture.

Pistahan Celebrates 25 Years!


For 25 years, the annual Pistahan Parade and Festival has showcased the best of Filipino art, dance, music, and food at the Yerba Buena Gardens in the heart of downtown San Francisco.

This year, the Pistahan Parade kicks off the festival weekend on Saturday, August 11. It's a colorful display of Filipino community pride and diversity as it marches along Market Street from Civic Center to the Yerba Buena Gardens with festive floats, authentic ethnic dances, lively community organizations and more!


The two-day celebration of Filipino culture and cuisine will be held from Saturday Aug. 11 to Sunday, Aug. 12, 2018 between 11am to 5pm. The Pistahan is expected to draw over 80,000 people. Admission is free and fun for the entire family. This year's event will feature the return of the popular balut eating contest, delectable Filipino cuisine and desserts, cultural and artisan merchandise by local entirePinoys, world class performances and 7 pavilions celebrating arts, innovation, leadership, health, dance, sports, and cuisine.

Be in the Parade!


Registration Ends July 31

The parade will be held on Saturday, August 11, 2018 at 11AM from the SF Civic Center along Market Street towards 4th Street to Yerba Buena Gardens. The Pistahan Parade brings the sound, art, and culture of the Filipino American spirit! With a mix of marching bands and cultural dance groups, the Parade helps personify the diversity that is San Francisco!

Join TFC headline artists along with the ABS-CBN team along the parade route!

Parade starts at Fulton Street/ Right on Hyde / Left on Market / Right on 4th St / End on 4th and Howard. We hope you'll join us all along the parade route on Market St.

Parade Registration ends Tuesday, July 31. Enter today:  http://www.pistahan.net/paradeinfo/


Parade contingent representatives and Parade volunteers are invited to join us for our Parade Town Hall/Volunteer Rally to get the latest updates and logistics information for the Parade. The Parade Town Hall/Volunteer Rally will take place on Thursday, July 26 from 6:30pm to 8:00pm at the Philippines Consulate, Kalayaan Hall located at 447 Sutter Street - 1st Floor (between Powell and Stockton Streets) in San Francisco. RSVP here.

Volunteer with Us


The Pistahan Parade and Festival is a community-driven, all-volunteer event. Each volunteer - from the planning committee and pavilion managers to the project coordinators and day of event assistants - is a passionate booster of Filipino art, music, dance, and food. Pistahan volunteers make a very direct impact in ensuring that this annual community tradition is an amazing and meaningful experience for all.

Join the Pistahan family. Sign up today here.


2017 Pistahan Parade Participants

We are proud to announce all the participants of our Annual Pistahan Parade.

Pistahan Parade Community Grand Marshals:
San Mateo County Supervisor
RONALD WONG, President and CEO, Imprenta Communications

Theme Announcement & Save the Date Flyer Released

We're are very excited to share with you our Save the Date flyer. This flyer officially announces our theme this year, "In the Heart of SOMA Pilipinas." Feel free to pick up a few flyers at your local Filipino business and share with your friends.


San Francisco supervisors recently approved to make a Filipino Heritage District in the city's South of Market neighborhood. The newly named Filipinotown will span from 2nd Street to 11th Street, between Market Street and Brannan Street.

Pistahan has been hosted at the Yerba Buena Gardens for the last 23 years. We've called this area home for the last two decades and to have the city of San Francisco to officially recognize our home is a huge honor as we continue to pay homage to the Manongs and Manangs that lived in that neighborhood in years past.