Pistahan Marketing Toolkit

Pistahan Parade and Festival β€” an international celebration of Filipino community, culture and cuisine.

To raise awareness and amplify the message of the Pistahan Parade and Festival, FAAE invites all performing artists, exhibitors, community, media and business partners to join in our public awareness campaign. For the purpose of generating public interest, the following marketing resources were created to help you share about the Pistahan on your organization’s communication channels: Facebook, Instagram, Twitter, website, email, TV, or print materials.

Thank you very much for your support! Mabuhay!

  • Link to Use: pistahan.net

  • Social media accounts: @pistahanSF

  • Hashtags to Use: #pistahansf #pistahan30 #pistahanparade #pinoypride

Step 1: Download Media

Please download the graphic or image of your choice to go along with your message.

Step 2: Share Our Message

Please use one of the following message to share with your followers, email list, or friends.

Sample Message #1 – SHORT

32ND ANNUAL PISTAHAN VIRTUAL PARADE AND FESTIVAL

πŸŽ‰ 2-day Festival at the Yerba Buena Gardens and Yerba Buena Center for the Arts

πŸ“… August 9-10, 2025 11am – 5pm
🌟 Parade along Market Street on Sat, Aug 9
πŸ‘‰ Free admission
πŸ“ pistahan.net | Follow us @pistahansf

ALL FOR ONE, FUN FOR ALL!

Celebrate culture, community, and cuisine at the 32nd Annual Pistahan Parade & Festivalβ€”the largest Filipino celebration outside the Philippinesβ€”happening in downtown San Francisco! The Grand Parade kicks off the excitement with festive floats, dance troupes, and vibrant community pride. Enjoy nonstop entertainment at the Main Stage with live music, cultural performances, and surprise guests all weekend long. Come hungry and sample the Flavors of the Philippines from over 20 food vendors serving sizzling sisig, halo-halo with ube ice cream, and everything in between. Step into six themed pavilionsβ€”art, culinary, dance, health, innovation, and sportsβ€”packed with hands-on activities showcasing Filipino heritage. Shop local and discover handcrafted goods, fashion, and cultural treasures from Pinoy makers. Whether you’re Filipino or Filipino-at-heart, Pistahan is for everyone. Admission is freeβ€”bring the whole family and join the celebration!

Sample Message #2 – LONG

32ND ANNUAL PISTAHAN VIRTUAL PARADE AND FESTIVAL

πŸŽ‰  2-day Festival at the Yerba Buena Gardens and Yerba Buena Center for the Arts

πŸ“…  August 9-10, 2025 11am – 5pm
🌟  Parade along Market Street on Sat, Aug 9
πŸ‘‰  Free admission 
πŸ“   pistahan.net  |  Follow us @pistahansf

ALL FOR ONE, FUN FOR ALL: Join us for the 32nd Annual Pistahan Parade and Festivalβ€”the largest Filipino celebration outside the Philippinesβ€”happening in downtown San Francisco! This vibrant, two-day event celebrates Filipino community, culture, and cuisine, where Filipino pride comes alive.

PISTAHAN PARADE: Experience the rhythm, color, and joy of the Filipino spirit with a spectacular display of festive floats, traditional dance troupes, lively contingents, and community organizations. It’s a high-energy celebration of culture and unity.

MAIN STAGE ENTERTAINMENT: Catch live variety entertainment all weekend longβ€”from modern musical acts to cultural performances, and dynamic surprise guests. It’s a back-to-back lineup of talent you won't want to miss!

FLAVORS OF THE PHILIPPINES: Come hungry! With over 20 food vendors, Pistahan is a true culinary fiesta. From sizzling sisig to sweet halo-halo, indulge in a mouthwatering journey through the Philippinesβ€”right here in San Francisco.

IMMERSIVE CULTURAL EXPERIENCES: Explore six themed pavilions packed with hands-on activities that celebrate the depth and diversity of Filipino heritage:

  • Art Pavilion – local artists, exhibits, and kids’ art activities

  • Culinary Pavilion – cooking demos, tastings and eating contests

  • Dance Pavilion – traditional and modern dance workshops

  • Innovation Pavilion – showcasing Filipino ingenuity and innovation

  • Health & Wellness Pavilion – wellness resources, health tips, and services

  • Sports Pavilion – interactive games and athlete spotlights

CULTURE MEETS CREATIVITY:  Shop local! Discover unique artisan and cultural merchandise from Filipino makers and creators. From handmade crafts to unique fashion and souvenirs, it’s the perfect place to find something meaningful and memorable.
A CELEBRATION FOR EVERYONE:  Whether you're Filipino or Filipino-at-heart, Pistahan welcomes all. Bring your family, your friends, your appetite, and your dancing shoesβ€”it’s San Francisco’s biggest Filipino party, and YOU’RE invited!

Step 3: Tag us on Social Media

@PistahanSF

Please be sure to tag us on social media so we can see your post. Post variations of the message and graphics on your social media channels as frequently as you’d like.

Pistahan Logo

The Full Color Logo is the primary representation of the Pistahan brand. This is the preferred logo option and should be used whenever possible.

Last updated July 2025

Stay Connected

 
 
AYO! What’s happening at the Entertainment Stage today? We have an amazing lineup of talented artists, bands, and performers who will be taking over our Entertainment Stage at Pistahan! We can’t wait to dance and sing with you all! We ho
AYO! What’s happening at the Entertainment Stage today? We have an amazing lineup of talented artists, bands, and performers who will be taking over our Entertainment Stage at Pistahan! We can’t wait to dance and sing with you all! We hope you guys will come and join us! Also get ready to hype up @bgyo_ph and @maymay during our TFC Happy Hour starting at 3pm! — #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinofood #filipinopride #filipinoheritage #aapi #aapiheritage #parade #martialarts #filipinomartialarts #livestream #internationalevent #foodie #food #sanfrancisco #sanfranciscoevent #freeevent #familyfriendly #freeandcheapsf #fyp #PistahanFestival2024 #Pistahan31ParadeandFestival
Remix with @djthickofficial— Day 1 of Pistahan was HYPE thanks to sick beats and awesome people. Pull up today for more Pinoy Partying! πŸ‡΅πŸ‡­πŸ’™ #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinofood #filipinopride #filipinoheritage #aapi #aapiheritage #parade #martialarts #filipinomartialarts #livestream #internationalevent #foodie #food #sanfrancisco #sanfranciscoevent #freeevent #familyfriendly #freeandcheapsf #fyp #PistahanFestival2024
Maraming salamat for everyone who was able to join us for day ONE of the 31st annual Pistahan Parade and Festival! We truly hope it was as fun and memorable for all of you as it was for us! If you weren't able to join us for day one do not worry because we will be back TOMORROW, Sunday August 11th for day TWO of the Pistahan Festival @yerbabuenagardenssf We hope to see you all there and can't wait to dance, sing and eat our hearts out with all the amazing people and vendors who are waiting for YOU 😁🫡 I'll see you there tomorrow ;) And don't forget to comment what you're most excited for tomorrow or what your favorite part of today was! Let's Pistahan Na! #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinofood #filipinopride #filipinoheritage #aapi #aapiheritage #parade #martialarts #filipinomartialarts #livestream #internationalevent #foodie #food #sanfrancisco #sanfranciscoevent #freeevent #familyfriendly #freeandcheapsf #fyp #PistahanFestival2024 #Pistahan31ParadeandFestival
Wondering how you can get to the 31st Pistahan Parade and Festival tomorrow? We have just what you're looking for! Thank you to @sfbartable for helpful info on how to use BART to get to our Parade going along Market Street starting at 11am! Then be
Wondering how you can get to the 31st Pistahan Parade and Festival tomorrow? We have just what you're looking for! Thank you to @sfbartable for helpful info on how to use BART to get to our Parade going along Market Street starting at 11am! Then be sure to join us at Yerba Buena Gardens for the super fun filled Festival for food, art, culture and more! For any questions please ask in our DMs or refer to the pistahan.net website for more details! And be sure to give us a follow and share to your stories as we provide coverage and stay up to date with all information on the Parade and Festival! --- #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinofood #filipinopride #filipinoheritage #aapi #aapiheritage #parade #martialarts #filipinomartialarts #livestream #internationalevent #foodie #food #sanfrancisco #sanfranciscoevent #freeevent #familyfriendly #freeandcheapsf #fyp #PistahanFestival2024 #Pistahan31ParadeandFestival
Get up here and dance with us πŸ’ƒπŸ»! Here’s a list of all the amazing things happening at this year’s Pistahan Festival at Yerba Buena Gardens in San Francisco! πŸ‡΅πŸ‡­ In just 24 hours, we will take over Yerba Buena Gardens in SF and share
Get up here and dance with us πŸ’ƒπŸ»! Here’s a list of all the amazing things happening at this year’s Pistahan Festival at Yerba Buena Gardens in San Francisco! πŸ‡΅πŸ‡­ In just 24 hours, we will take over Yerba Buena Gardens in SF and share our beautiful Filipino American culture and cuisine with all of you! All weekend long you can expect an array of performances, food, games, and shopping throughout the festival gardens. Be sure to let us know what you are most excited for in the comments! Salamat sa iyong suporta with this year’s Pistahan Parade and Festival! We cannot wait to see you all there! For any questions please ask in our DMs or refer to the pistahan.net website for more details! And be sure to give us a follow and share to your stories as we provide coverage and stay up to date with all information on the Parade and Festival! --- #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinofood #filipinopride #filipinoheritage #aapi #aapiheritage #parade #martialarts #filipinomartialarts #livestream #internationalevent #foodie #food #sanfrancisco #sanfranciscoevent #freeevent #familyfriendly #freeandcheapsf #fyp #PistahanFestival2024 #Pistahan31ParadeandFestival
ONE MORE DAY UNTIL PISTAHAN SF! πŸ‡΅πŸ‡­πŸ‡΅πŸ‡­πŸ‡΅πŸ‡­ We are almost 24 hours away from the start of the Pistahan Parade! Beginning at 11:00 A.M. the parade will march along Market Street in San Francisco and marks the start of our annual Pistahan Weekend. Th
ONE MORE DAY UNTIL PISTAHAN SF! πŸ‡΅πŸ‡­πŸ‡΅πŸ‡­πŸ‡΅πŸ‡­ We are almost 24 hours away from the start of the Pistahan Parade! Beginning at 11:00 A.M. the parade will march along Market Street in San Francisco and marks the start of our annual Pistahan Weekend. This year we have announced Tita Aida as the iconic 2024 Hermana Mayor, but who else is participating in our beautiful parade? As Parade Grand Marshals we are proud to announce Cris Comerford, Mark Nagales, and Flor Nicolas will be leading the way down Market Street. We are also honored to announce that Vas Kiniris, Jose Pecho, Melanie Ramil, and Rex Tabora will be judging this year’s parade so be sure to cheer and give the participants your love as they march down. A huge thank you to our emcee as well, Aaron Horner, and we hope you will all match his energy during the Pistahan parade. Please refer to the last slide, for more information about the official parade route and start time. After the conclusion of the parade, we hope you will also join us for the 31st annual Pistahan Festival at Yerba Buena Gardens. Salamat sa iyong suporta with this year’s Pistahan Parade and Festival! We cannot wait to see you all there! --- #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinofood #filipinopride #filipinoheritage #aapi #aapiheritage #parade #martialarts #filipinomartialarts #livestream #internationalevent #foodie #food #sanfrancisco #sanfranciscoevent #freeevent #familyfriendly #freeandcheapsf #fyp #PistahanFestival2024 #Pistahan31ParadeandFestival
WE ARE SO PROUD TO ANNOUNCE OUR HERMANA MAYOR FOR THIS YEAR's PISTAHAN! As we celebrate the 31st Anniversary of Pistahan, and our Bayanihan Spirit, we're excited to announce our first transgender Hermana Mayor, Tita Aida, a dedicated LGBTQ+ advocate
WE ARE SO PROUD TO ANNOUNCE OUR HERMANA MAYOR FOR THIS YEAR's PISTAHAN! As we celebrate the 31st Anniversary of Pistahan, and our Bayanihan Spirit, we're excited to announce our first transgender Hermana Mayor, Tita Aida, a dedicated LGBTQ+ advocate and HIV/AIDS activist. During the HIV epidemic, she ensured prevention and education reached A&PI LGBTs in San Francisco. Her work with the San Francisco Community Health Center has secured ongoing funding for transgender programs, including mental health care and research studies. Nationally recognized, Tita Aida was the first Asian-Pacific Islander trans woman appointed by then-Mayor Gavin Newsom as Commissioner on the Status of Women. She also served on the Entertainment Commission of San Francisco. In 2012, she created public service announcements in the Philippines to raise AIDS awareness. During the COVID-19 pandemic, she helped distribute masks and provided safety training. Recently, Mayor London Breed honored her during Transgender History Month in August 2024. οΏ½Tita Aida looks forward to the "Bayanihan Experience" at Pistahan, saying, "We've come a long way! Let's continue growing, building bridges, and showcasing the beauty of our Philippine culture. This is a great moment to connect Filipino youth and elders, learning from each other to preserve and celebrate our culture." #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinofood #filipinopride #filipinoheritage #aapi #aapiheritage #parade #martialarts #filipinomartialarts #livestream #internationalevent #foodie #food #sanfrancisco #sanfranciscoevent #freeevent #familyfriendly #freeandcheapsf #fyp #PistahanFestival2024 #Pistahan31ParadeandFestival
🌟 Calling All Chefs! 🌟 Join us at the Pancit Cookoff at this year’s 31st Annual Pistahan Parade and Festival — an international celebration of Filipino culture and cuisine.🍜✨ Showcase your best pancit recipe and compete for the title
🌟 Calling All Chefs! 🌟 Join us at the Pancit Cookoff at this year’s 31st Annual Pistahan Parade and Festival — an international celebration of Filipino culture and cuisine.🍜✨ Showcase your best pancit recipe and compete for the title of “Pistahan Cookoff Winner” and the “People’s Choice Award”! πŸ“… Date: Sunday, August 11 πŸ•› Time: Arrive by 12 PM πŸ“ Location: Culinary Pavilion - The Forum @YBCA, San Francisco πŸ’΅ Entry Fee: $20 What’s in it for you? $50 shopping budget (thanks to Island Pacific/Seafood City) Gain culinary exposure and recognition Event Details: - $50 budget will be provided for ingredients(via gift card or reimbursement). - Chefs will cook and bring 2 deep trays of pancit to the event. - Judges and Participants will have scorecards to vote on the best Pancit Dish. - A Zoom call will be held before the event, on Wednesday(8/7) and Thursday(8/8), to discuss more details and offer support. To participate, DM us or email pistahansf@gmail.com by August 6. Don’t miss out on this delicious opportunity! . . . #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinofood #filipinopride #filipinoheritage #aapi #aapiheritage #parade #martialarts #filipinomartialarts #livestream #internationalevent #foodie #food #sanfrancisco #sanfranciscoevent #freeevent #familyfriendly #freeandcheapsf #fyp
Free fun for everyone! Join the fun at Pistahan Festival in Yerba Buena Gardens, on August 10-11th! And our Parade will be on Saturday August 10th only, along Market Street! πŸ‡΅πŸ‡­ Interested in volunteering? Sign up at pistahan.net (link in bio)! It’s towards the bottom of the home page πŸ‡΅πŸ‡­ Questions? DM us or shoot us an email at pistahansf@gmail.com! πŸ‡΅πŸ‡­ Shoutout to our amazing video production team for putting this reel together πŸ’ͺπŸ’™πŸ’• — #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinofood #filipinopride #filipinoheritage #aapi #aapiheritage #parade #martialarts #filipinomartialarts #livestream #internationalevent #foodie #food #sanfrancisco #sanfranciscoevent #freeevent #familyfriendly #freeandcheapsf #fyp #PistahanParade2024 #Pistahan31Parade”
When you think of “sports”, you probably think of games like basketball (which our Sports Pavilion does indeed have)… But Pistahan takes it an extra step! We’ve got free martial arts demos and workshops for all ages (4 and up)! Whether you’re a participant or an observer, you can bet you’ll have a blast πŸŽ‰ πŸ€πŸ—‘ Come check us out in Yerba Buena Gardens on August 10-11th! You can catch the Parade on August 10th down San Francisco’s Market Street, as well! 🧑 Interested in volunteering? Sign up at pistahan.net (link in bio)! The google form is towards the bottom of the home page. 🧑 Questions? DM us or shoot us an email at pistahansf@gmail.com! — #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinopride #filipinoheritage #aapi #aapiheritage #martialarts #filipinomartialarts #sanfrancisco #sanfranciscoevent #freeevent #familyfriendly #freeandcheapsf #fyp #Pistahan31Parade #sports #martialarts #legacymartialarts #legacyfilipinomartiaarts #filipinomartialartsclasses #filipinomartialarts #freeclasses #freeworkshops #freeworkshop #freedemo #daringswordfights
AYO! What’s happening at the Entertainment Stage today? We have an amazing lineup of talented artists, bands, and performers who will be taking over our Entertainment Stage at Pistahan! We can’t wait to dance and sing with you all! We ho
Remix with @djthickofficial— Day 1 of Pistahan was HYPE thanks to sick beats and awesome people. Pull up today for more Pinoy Partying! πŸ‡΅πŸ‡­πŸ’™ #Pistahan31 #Pistahan2024 #pistahan #pistahansf #pinoypride #filipinofood #filipinopride #filipinohe
Maraming salamat for everyone who was able to join us for day ONE of the 31st annual Pistahan Parade and Festival! We truly hope it was as fun and memorable for all of you as it was for us! If you weren't able to join us for day one do not worry bec
Wondering how you can get to the 31st Pistahan Parade and Festival tomorrow? We have just what you're looking for! Thank you to @sfbartable for helpful info on how to use BART to get to our Parade going along Market Street starting at 11am! Then be Get up here and dance with us πŸ’ƒπŸ»! Here’s a list of all the amazing things happening at this year’s Pistahan Festival at Yerba Buena Gardens in San Francisco! πŸ‡΅πŸ‡­ In just 24 hours, we will take over Yerba Buena Gardens in SF and share ONE MORE DAY UNTIL PISTAHAN SF! πŸ‡΅πŸ‡­πŸ‡΅πŸ‡­πŸ‡΅πŸ‡­ We are almost 24 hours away from the start of the Pistahan Parade! Beginning at 11:00 A.M. the parade will march along Market Street in San Francisco and marks the start of our annual Pistahan Weekend. Th WE ARE SO PROUD TO ANNOUNCE OUR HERMANA MAYOR FOR THIS YEAR's PISTAHAN! As we celebrate the 31st Anniversary of Pistahan, and our Bayanihan Spirit, we're excited to announce our first transgender Hermana Mayor, Tita Aida, a dedicated LGBTQ+ advocate 🌟 Calling All Chefs! 🌟 Join us at the Pancit Cookoff at this year’s 31st Annual Pistahan Parade and Festival — an international celebration of Filipino culture and cuisine.🍜✨ Showcase your best pancit recipe and compete for the title
Free fun for everyone! Join the fun at Pistahan Festival in Yerba Buena Gardens, on August 10-11th! And our Parade will be on Saturday August 10th only, along Market Street! πŸ‡΅πŸ‡­ Interested in volunteering? Sign up at pistahan.net (link in bio)! It&
When you think of “sports”, you probably think of games like basketball (which our Sports Pavilion does indeed have)… But Pistahan takes it an extra step! We’ve got free martial arts demos and workshops for all ages (4 and up