30th Annual Pistahan Parade and Festival
Sat, Aug 12 & Sun, Aug 13 2023
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Yerba Buena Gardens,
San Francisco, CA
What’s Happening
Get ready for an electrifying start to the Pistahan weekend! On Saturday, August 10, don’t miss the spectacular Pistahan Parade—the largest Filipino parade on the West Coast! Experience the vibrant colors, infectious energy, and rich traditions as around 40 dazzling contingents take to the streets at 11am. From cultural performers and community groups to local leaders and sponsors, this parade is a celebration you won’t want to miss!
We're delighted to welcome for the first time the members of the San Francisco & Bay Area Korea Center, and we also excited to have the return of the the 501st Division Golden Gate Garrison (Star Wars Stormtroopers). Come ENJOY and WATCH THE PARADE along Market Street to cheer along your favorite groups and give a warm Bay Area welcome to our Manila headline artists: BGYO and Maymay Entrata who will be riding in the TFC float!
The Parade contingents will be vying for:
Best Dressed
Best Performance
Best Spectacle
Best Spirit
Best Overall Contingent
Parade Director's Award
President's Award
The judging panel will be on Market St. between 5th and 6th Streets. There will be a Ribbon Cutting Ceremony at 10am at Larkin St. at Civic Center Plaza.
Featuring Taipan Lucero of CalligraFilipino, visual artist Kristine Lim and The Hinabi Project: Art of Philippine Textiles
Featuring workshops on Filipino line dancing, folk dance, hip-hop, ballroom dancing and more!
Live demo of cooking your favorite Filipino dishes in an InstaPot. Learn new techniques for creating fast and easy dishes. There will be rice but that’s not part of the demo (that’s too easy!)
Channel your inner Joey Chestnut and Miki Sudo and join us for Pistahan’s famous Balut eating contest sponsored by Ramar Foods.
Featuring cookbook authors Clang Garcia, Nina Ponseca, Amboy, and Roline Casper
Featuring Barako coffee and Ube coffee from Ballast Coffee
Sweet Pipers has become known for its buko ube pie, with layers of the purple yam and young coconut.
Profiles in Flavor with Nicole Ponseca
Join us for the inaugural Longanisa eating contest sponsored by Ramar Foods.
Join in the discussion with our local culinary leaders.
Join in the Magnolia Purple Freeze Ube Ice Cream Eating Challenge.
About WHO TURNED ON THE SKY? by Marielle Atanacio:
A girl who enjoys all the wonders of the sky starts to question if someone turns on the sun, the stars, and the moon. She asks the townspeople for help as she begins her trip to find the answer to her question. This playful picture book is a great way to learn about some of the figures of Philippine mythology as a family, and to celebrate the magic and beauty of pre-colonial stories.
About MUNGAN AND HER LOLA by Justine Villanueva:
Mungan and her Lola tells the story of the child Mungan who loves to make her lola smile. One day, Lola is inconsolably sad. Mungan and her family engage in Filipino rituals of care—cooking sabaw, performing hilot, and playing kulintang—to uncover the source of Lola's sadness and find a way to bring back her smile. This story is inspired by the Bukidnon epic which tells the story of Mungan, the Babaylan (Healer) of Bukidnon.
About AMINA AND THE CITY OF FLOWERS by Christina Newhard:
Amina, a young Yakan weaver, is homesick for Basilan, but she finds inspiration for her loom in the diversity and color of her new home, Zamboanga City. "Amina" touches on themes of creativity, diversity, bakwit/internally displaced peoples, and the matriarchal traditions of Philippine weaving.
About LOLO'S SARI-SARI STORE by Sophia N. Lee:
A little girl holds lessons learned in her grandfather's sari-sari store close while adjusting to a new home in this sweet picture book about the joy of community, connection, and Filipino culture.
PISTAHAN PARADE IS ON SATURDAY, AUGUST 12! Show your Pinoy Pride and join Janet Alvarado - cultural activist and FilAm history steward. She is making history herself by being Pistahan's first queer woman Parade Grand Marshal. Come one, come all. Everyone is welcome to join the Pistahan Parade!
Pistahan welcomes partners, professional organizations, families and friends to participate in this year’s Parade! Bring your group together and win prizes: Best Dressed, Best Spirit, Best Choreography and Best Overall.
Everyone is welcome to join the Pistahan Parade! Find out more about the Parade logistics here.
The Pistahan Parade celebrates our dynamic community with festive floats, lively community contingents and musical groups marching down Market Street from Civic Center to Yerba Buena Gardens.
Musicians, Singers, Choirs, Dancers and Entertainers: We are currently booking performing artists, cultural dance companies and entertainers or all genres. Deadline: Friday, June 23. Apply at www.pistahan.net.
Company Sponsors, Corporate Partners: Generate awareness about your products and services with the Filipino American community, the largest Asian minority group and the fastest growing ethnic community in the country.
Company Sponsors, Corporate Partners: Generate awareness about your products and services with the Filipino American community, the largest Asian minority group and the fastest growing ethnic community in the country.
Musicians, Singers, Choirs, Dancers and Entertainers: We are currently booking performing artists, cultural dance companies and entertainers or all genres. Deadline: Friday, June 23. Apply at www.pistahan.net.

Pistahan LIVE
Watch.
Relax.
Connect.
Experience the Pistahan Festival on your own terms without even putting on your tsinelas. Get together with friends online and have a watch party!

JOIN THE PARADE
Engage.
Participate.
Represent.
The Pistahan Parade on Saturday, August 13 is the traditional kickoff for the Pistahan weekend. Come see the largest Filipino parade on the West Coast.
We'll be dancing in the streets of San Francisco!
Festival for all – Free admission
Discover.
Experience. Celebrate.
The Pistahan festival showcases world-class entertainment on the main stage at the Yerba Buena Gardens. From dance, hip-hop, jazz, to martial artists, there will be something for everyone!

Explore. Feast. Shop.
Participate in the pistahan

The Pistahan Parade kicks off the largest Filipino fair in the West Coast. The free 2-day outdoor event is fun for the entire family and features hands-on and authentic cultural experiences in 8 pavilions: Art, Culinary, Dance, Health, Heritage, Innovation, Sports and Tavern. The Pistahan is a showcase of folk dance groups, variety entertainers, emerging talents and headline artists. The Festival supports local artisans, food vendors, entrepreneurs and more, and it provides opportunities for guests to discover Philippine history, heritage and traditions.
The mission of the Filipino American Arts Exposition (FAAE) is to broaden awareness and deepen the understanding of Filipino heritage and traditions, to spark cultural pride and foster community empowerment.
The Pistahan Parade and Festival was founded by FAAE in 1994 after more than 4,000 Filipino families were displaced to accommodate the redevelopment of the Moscone Convention Center and the Yerba Buena Gardens Complex. The Pistahan was born out of the community's activism to honor and preserve the enduring legacy of the Filipino American community's struggles, triumphs and deep roots in SOMA Pilipinas: Filipino cultural heritage district. The Pistahan was the first outdoor event at the Yerba Buena Gardens and after 29 years, it continues to be a beacon of cultural preservation and celebration.
